Stand Fendi

The concept of this temporary exhibition for the Art Miami Fair 2015 verged on the idea of a space where the elegant and clean image of the brand FENDI was immersed in the Rationalist district of EUR in Rome, where the brand has decided to settle down.

The space is composed of three wall partitions in backlit and translucent  Corian® | DuPont Ice White that, thanks to orthogonal milling techniques, remind of the marble surfaces of the architecture of EUR.

The white shell was decorated with a graphic project that represents the sculpture standing opposite the new Rome Fendi headquarters.

Devoto took care of the engineering and also manufactured the interior furniture: pieces that were designed during the 30s by Guglielmo Ulrich are now adapted to the contemporary Fendi standards, under the supervision of architect Carlo Lococo and his staff. The leather upholstery and the wooden elements were realized with artisanal care and refined raw materials.

Photo credit: Andrea Kim Mariani, courtesy of Studio Lococo