Location | Hong Kong

Date | 2023

Client | Anteprima

Design | Devoto Design

Second project signed Devoto Design for the group Anteprima – the first being the realization of the temporary store in Rome, via del Babuino.

This time we went to the other side of the world, precisely to Hong Kong for the design development of an APM Anteprima store, dedicated to the sale of the iconic wirebaqs but also apparel.

We are talking about timeless and refined collections, created for the modern woman, and designed to last.

The design we proposed aims at creating a recognizable and identifying style, consistent with the Anteprima brand and the style of its products: refined and exclusive, minimalist and elegant.

The result is a fluid and dynamic space that can be arranged and set up according to the different seasons and collection needs, a place characterized by monochromatism and minimalism where the Anteprima products can easily stick out and be the real protagonists.

Devoto Design took care of the concept design, the preliminary and executive projects as well as the supervision of all production and installation activities.