Location | Rome

Date | 2025

Client | Fremantle

Design | Brain Factory

The Italian headquarters of one of the leading production companies (Fremantle Italia) has relocated to the EUR district in Rome, to the former Alpheus discotheque. Brainfactory tailored a pop and urban concept to reflect the identity of the brand, and Devoto Design has joined forces to deliver all the custom-made furnishings and claddings.

The new interiors feature props and memorabilia from the most famous and successful shows and TV series. The furniture delivered by Devoto Design fills the place and gives harmony and ensures visual continuity throughout.

We also took care of the finishes and claddings: linoleum flooring, glass balustrades, windows and door frames.

The new headquarters are arranged over two floors. Visitors are welcomed by a wooden reception desk “concealed” by a concrete-finished front panel displaying the company logos.

We also delivered all the work stations, the lockers and closets, the phone booths and the printer booth: two big blue cubes inserted into the open space. These are complemented by the Keller metal grills that work as vertical filters between the different areas, the kitchenette, the lounge furniture, planters, the balustrade and cladding of the stairs that lead to the upper floor.

Photo credit: Marco Marotto